Job Description

Plan marketing and branding objectives. Overall responsibility for brand management and corporate identity Identify, develop, or evaluate marketing and promotion strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors Formulate, direct, or coordinate marketing and promotion activities or policies to promote products or services, working with advertising Responsible for effectively managing all marketing campaigns across all channels (offline, online, search, display, social etc.), including set up, launch, tracking & optimization Coordinate marketing campaigns with company management, considering budget, timelines, content and effectiveness Organize trade shows, events, client forums, webinars, advertising, and/or email campaigns to drive awareness and new business Provide search engine optimization including keyword research and competitor analysis Responsible for monitoring and analyzing market trends within the industry Develop pricing strategies, balancing firm objectives and customer satisfaction